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October 21, 2024

Competitive Analysis Framework

A Comprehensive Framework for Competitive Analysis | Tools, Templates, and Strategies

Introduction In a business world in constant movement and change, companies must always stay ahead of the competition in one way or another. Such competitive understanding is always needed, which must be made through a good competitive analysis framework. An organisation has a robust framework to analyse the competitors, identify the strengths and weaknesses, and […]

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Competitive Analysis in Marketing

Competitive Analysis in Marketing | A Strategic Approach

Introduction In today’s fast-moving business climate, it’s more critical than ever to be first, and even a small advantage can make a significant impact on your business. In marketing, one of the best ways to do this is through a competitive analysis. It is the process to analyze the strategies, strengths, and weaknesses of your

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